Discover, Monitor, and Maintain Marketing with Site Analytics

Site analytics are the backbone of online marketing. Whether your campaign strategy comprises social media, organic search results, paid advertisements, or banner displays, it’s imperative to know:

• What is happening
• Where it is happening
• Why it is happening
• How it is happening
• Who is doing it

With the right implementation of tracking and site analytics, the answers to all of these and more can be easily accessible. We are able to allocate resources, you are able to stay informed, and your campaign is able to operate smoothly.

Marketing Audits: Discovering Issues with Site Analytics

Marketing is a technical craft, and a well-optimized campaign will take great care to make sure all the I’s are dotted and all the T’s are crossed. That is why we continuously audit your site’s metrics, ensuring that performance is tip-top on a 24/7 basis.

Auditing begins from the moment we start managing your campaign, and it is particularly important for sites that have not been designed or developed by Dsquared Media. Sites that have not been created by internet marketing specialists are liable to suffer from any number of issues such as:

• Page errors
• Broken links
• Missing or inadequate meta tags
• Duplicate content
• Missing or inadequate image attributes

Even many professionals sometimes neglect these issues. However, when unattended to, they can lead to underperformance and severely compromise a campaign’s success. At Dsquared, you can always rest assured that your site is audited every day to optimize your campaign to the fullest extent.

Lead Tracking: Monitoring ROI

At Dsquared, we intimately understand that you expect to gain from marketing with us. When it comes to measuring your return on investment (ROI), we don’t want you to simply take us at our word that we’re producing results. We track each lead we produce, and we are always ready and willing to show you the hard facts and figures.

We monitor each lead and the variety of forms it can take, from calls and texts to clicks and website referrals. We scrutinize every medium, from paid advertisements to social media, to convey what your ROI is, where it is, and why it is.

Monthly Reports: Tracking Progress

Communication is the cornerstone of our relationships with clients, and we make sure you stay informed on the progress of your marketing campaign. On a regular basis, we send you marketing reports that are customized to the needs of your campaign. Each report represents a snapshot in time of your progress, answering all your questions and attending to any concerns:

• Where are my ads being clicked on?
• What keywords am I ranking for?
• How many of my Facebook posts were shared?
• Are people engaging with my site?
• How many visitors are being converted into customers?

We dispense with all the technical jargon and give you a simple, digestible analysis that allows you to stay up to date on what we’ve been doing and how much progress has been made.