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Label Printing Company

About 10 years ago, our client reached out to us to redesign and redevelop their website. Shortly after we designed the site, they asked us to help with their SEO campaign. With over a decade of partnership under our belts, we’ve successfully indexed hundreds of pages of content and ranked for thousands of terms that drive local business to their location. It’s been a great journey, and we’re proud of the results we’ve achieved together.

46%
54.74% Up
2,515
5,391 Up
274
1000+ Up

Objectives

Overall, some of the objectives for this campaign included:

  • Reaching sustainable audiences and bring them to the site
  • Increasing brand awareness and maintain a healthy brand reputation
  • Ranking for internationally search industry-related keyword terms
  • Initiating contact with future customers online

Challenges Faced

This business didn’t want to invest in a quick, turnaround approach to digital marketing. Organic traffic is the traffic brought into a website without the use of paid ads. At the beginning of this campaign, the website didn’t bring enough organic traffic to the website to sustain consistent leads. This means the website would benefit from a long-term approach to ranking keywords being searched by individuals looking for custom labeling goods and services.

Strategy Implemented

This campaign’s long-term approach to SEO allows for a number of benefits, including long-standing keyword rankings in the client’s field. Some of the methods used in our long term approach to SEO for this campaign include:

  • content creation and expansion for both blogs and website pages
  • optimization of critical SEO metrics including title tags, meta descriptions, alt tags, keywords, and more
  • creating and utilizing graphics with popper image sizing
  • updating metrics consistently and according to primary Google algorithm updates
  • utilization of off-page backlinking strategies to obtain high-quality off-page links

The Results

With over 10 years of optimization and content generation, this website continually reaches new website visitors with each new month. Over the course of the campaign’s timetable, the website has worked to bring in an over 100% increase in annual website users organically – without any paid advertising.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing