Almost everyone uses Google to find goods and services. Google local service ads are taking advantage of this online marketplace by advertising on the first three Google search results for specific keywords related to your products and services. The result is bringing more customers to your website or landing page and converting more leads into sales.
How Google Ads Work
When you type a search query into the Google search bar, usually, you’ll see that the first three search results have the text “Ad” on the left-hand side. These search results are Google Ads.
Advertisements on Google are based on buying keywords, which you bid on against your competitors, from Google. These keywords are phrases and words that customers are searching about your industry in your area. Provided your bid is sufficient, your ads appear on the search results page whenever your keywords are searched. The higher your bid is, the higher your ad will appear (for example, page 1 or even the top listing of page 1 on Google searches). Every time your ad is clicked, you pay Google a rate based on what you have bid, hence the name, “pay-per-click” (PPC).
Some Benefits of Using Google Adwords
Some of the many benefits of choosing to use Google Adwords as a digital marketing strategy include: