Almost everyone uses Google to find goods and services.

How Google Ads Work
When you type a search query into the Google search bar, usually, you’ll see that the first three search results have the text “Ad” on the left-hand side. These search results are Google Ads.

Advertisements on Google are based on buying keywords, which you bid on against your competitors, from Google. These keywords are phrases and words that customers are searching about your industry in your area. Provided your bid is sufficient, your ads appear on the search results page whenever your keywords are searched. The higher your bid is, the higher your ad will appear (for example, page 1 or even the top listing of page 1 on Google searches). Every time your ad is clicked, you pay Google a rate based on what you have bid, hence the name, “pay-per-click” (PPC).

Some Benefits of Using Google Adwords
Some of the many benefits of choosing to use Google Adwords as a digital marketing strategy include:

• Tracking: Choosing Google Ads for your digital marketing means that we’ll be able to track exactly what’s happening with your ads. This means being able to better understand how your ads are working, gaining leads, and converting leads into sales to make the best out of your marketing budget.
• Better Chance of Conversion: Because Google allows us to view leads as they come in in real-time, they’re the perfect leads to convert into sales. When they’re initially interested in a product or service, people are more likely to purchase right away than days or even weeks later.
• ROI: Google Ads allows for tracking, which can be used in a number of ways. One of these ways is to track your return on investment so you can see exactly how Google Ads have been working for your business. And, better determine if this type of advertising is right for your business and either increase or decrease your ad spend budget.