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Mental Health Practice

A women’s only mental health facility came to us in early 2015 with no online presence. We revamped their website and launched an SEO campaign targeting women with mental health issues, especially eating disorders and addiction.

This case study covers the creation, implementation, and results of our marketing campaign for their outpatient mental health facility, which specializes in psychiatric, counseling, and addiction services. Their personalized approach helps individuals achieve lasting recovery.

62.7%
78.5% Up
2,608
73,437 Up
6,317
128,711 Up

Objectives

Some of the objectives of this SEO campaign included:

  • Increasing the amount of organic traffic (traffic without paid ads) to the site
  • Improve keyword ranking results for key terms within the industry
  • Bring more people to the site interested in mental health services within the Asheville area
  • Targeting specific audiences who may be more in need of mental health services
  • Convert individuals brought in to the site from Google and other search engines into leads

Challenges Faced

SEO in the mental health and addiction treatment space is competitive. Pay-per-click marketing with Google or Facebook ads is also highly regulated in this field. So, combining SEO with other marketing approaches can help to secure long-term organic traffic to the website. And, do so without having the same number of regulations and restrictions as other marketing approaches.

Strategy Implemented

This SEO campaign includes a number of tactics in order to increase the volume of organic traffic to the website including:

  • Creating, expanding on, and publishing informative, keyword-driven content to pages
  • Selecting and utilizing competitive and industry-related keywords
  • Developing a blog page and posting SEO-optimized content in blog form consistently
  • Various off-page outreach efforts including guest blog posting and link sharing
  • Optimizing various SEO metrics including SEO titles, meta descriptions, alt tags, and more
  • Analyzing, tracking, and adjusting various SEO metrics with the use of professional software systems
  • Keeping up to date with industry practices and updates to Google algorithm software
  • Reporting to showcase the results of the campaign to the client on a monthly basis

The Results

This SEO campaign includes content creation, on and off-page optimization, linking, optimization, site speed and loading times, and more. With ongoing adjustments and optimization strategies, the campaign continues to perform annually. For example, with only one year of SEO, the website’s organic traffic increased by an astonishing 25%. And, ranks for over 1000 industry-related keyword terms throughout the country. Therefore, the website now works to bring in more people from search engine searches on platforms like Google.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing