A women’s only mental health facility came to us in early 2015 with no online presence. We revamped their website and launched an SEO campaign targeting women with mental health issues, especially eating disorders and addiction.
This case study covers the creation, implementation, and results of our marketing campaign for their outpatient mental health facility, which specializes in psychiatric, counseling, and addiction services. Their personalized approach helps individuals achieve lasting recovery.
Some of the objectives of this SEO campaign included:
SEO in the mental health and addiction treatment space is competitive. Pay-per-click marketing with Google or Facebook ads is also highly regulated in this field. So, combining SEO with other marketing approaches can help to secure long-term organic traffic to the website. And, do so without having the same number of regulations and restrictions as other marketing approaches.
This SEO campaign includes a number of tactics in order to increase the volume of organic traffic to the website including:
This SEO campaign includes content creation, on and off-page optimization, linking, optimization, site speed and loading times, and more. With ongoing adjustments and optimization strategies, the campaign continues to perform annually. For example, with only one year of SEO, the website’s organic traffic increased by an astonishing 25%. And, ranks for over 1000 industry-related keyword terms throughout the country. Therefore, the website now works to bring in more people from search engine searches on platforms like Google.
Make your business vision a reality by giving your brand the competitive edge it needs with our branding and strategy consulting services. Our blend of creative skill and marketing experience is specifically tailored to help businesses define, refine, and elevate their brand identity. Through in-depth market analysis, consumer research, and creative brainstorming sessions, our team of expert consultants collaborate closely with clients to develop brand narratives and strategic positioning that resonate with their target audiences.
