Design is a core element of an effective web presence. We can build you a functional and beautiful website from the ground up, or update an existing site to maximize your consumer reach.
How Does Web Design Affect Consumer Behavior?
When an individual opens up a webpage to search for a product or service, their actions actually follow specific patterns, influenced by common consumer behavior. Without even realizing it, most potential customers respond in predictable ways to certain visual and auditory cues. For example, when clicking on a website, an individual is going to be enticed to look further into the site’s offered services if they feature catchy visuals and have their text organized under bold headers and easy-to-navigate tabs. A potential customer will be further intrigued, and spend more time on the site (which converts to more business for you) if the information they are seeking is easily accessible through quality web design.
In contrast, a site with poorly placed, low-quality graphics appears unprofessional and undermines business credibility. Walls of text with no organization or clear-cut site map are going to be frustrating and confusing. With a worldwide web of options and millions of other sites available, most consumers will not spend time digging through pages of disorganized text to find the information they are seeking. Failure to create a sitemap which directs users attention toward the products and services most vital to your business and most desired by consumers creates the potential for lost business deals. Ease of use is one of the most important aspects of creating a website that is functional and a profitable tool for your company.
Site Building from the Ground Up
At Dsquared, we understand online consumer behavior as well as the elements of good website design. We build websites from scratch, complete with custom back-end development on a variety of coding platforms. Because we employ both front-end designers and back-end developers, we are able to tweak your site design and function as necessary to keep up with trends in your business model. Our custom development creates a fast, user-friendly experience, allowing you site to work on a range of devices so that potential customers can access your business from any location. From the start, we build intuitive, functional, appealing sites with the potential for a broad reach in the online market.
At Dsquared, our motto is “Design is intelligence made visible.” We take the graphical element of web design seriously. That means that we have in-house graphic designers who excel at designing and creating logos and other designs for use on your site. Our designs use color, photos, and logos to create a harmonious, seamless layout and visual flow throughout the entire website. We don’t just focus on the graphics for the purpose of aesthetics, but also for functionality. A well-designed site encourages users to spend more time on your website, which converts to more revenue spent on products and services, and more profit for you.
Design Targeted Toward Profit
New technology is being devised at a rapid rate in the 21st century, and we’re on top of all the latest innovations. Did you know that sensors in computers can now track, via heat mapping, the areas of a website that users spend the most time looking at? These are the trends and technological updates that we keep tabs on in order to deliver a superior product. Because of these advancements, we can create websites designs that have the most important information and high-profit products in the areas of a website that people focus the most on. At Dsquared, we keep a finger on the pulse of technology and consumer behavior to deliver the most effective, appealing, and market-friendly website designs.
Ready to revamp your site? Need a minor facelift, or a total overhaul of your online site presence? Starting from scratch and need a brand-new site? At Dsquared, we’ve got you covered.
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