Wouldn’t it be great if when someone typed in the words pertaining to your business, brand or service into a search engine, your site were one of the first results that popped up? This is what search engine optimization services (often abbreviated as SEO) are all about. It is the act of achieving high rankings in organic search engine results by optimizing certain aspects and elements of a site, both on-page and off-page.
When you type a search query into a search engine like Google, you will have likely noticed two different kinds of results: paid and organic.
SEO focuses on the second aspect of the search results: the organic rankings. These results are “organic” because, unlike the paid advertisements, you cannot pay Google to list your website on page one. Instead, Google’s search algorithm generates a webpage for a given query based on that page’s (a) relevance to the search and (b) its level of importance on the Internet.
The indispensable component of every SEO campaign must be a website’s content. Search engines like rich content, and they like it to be updated frequently. This is implemented through regularly maintaining a blog on your website, as well as optimizing any about, location or service pages your website may contain.
In addition to several other technical aspects, such as coding and image optimization, each blog incorporates targeted keywords relevant to your audience. This informs the search engine that your website contains content that is relative to the words and phrases that your audience is searching for. We perform extensive keyword research based on your industry and niche, optimizing each piece of written content with the high-traffic, valuable words and phrases people search for every day.
Whereas on-page metrics determine a site’s relevance, its importance is largely determined off-page. This is where link building comes in: Google and other search engines consider your website importance by the quality and quantity of other sites that are linking back to it. At Dsquared Media, our team of SEO experts run extensive link-building campaigns that encompass: