The holidays are a time when everyone spends more money. But, some business owners find themselves envious of how competitors are doing during the holiday season. If you’re a business owner whose slow season is during the winter months, you may be wondering how you can increase traffic to your website during the holidays to ramp up profits. Fortunately, there are a few marketing techniques to utilize. If used correctly, they may help Santa to afford more presents to put under the tree this year!
Content generation is an important part of maintaining high search results with search engines. So, when you’re coming up with content around the holidays, make sure to include holiday-related keywords. People are searching the internet for holiday gifts, ideas, and what-have-you. So, take advantage of these specific searches and get ranked higher around the Christmas season for terms you would otherwise miss out on!
Landing pages are a great way to introduce a special, new product, or to engage with a specific audience. Landing pages can be associated with your advertisements through links. This way, when a potential buyer clicks on one of your advertisements, they can be taken right to the product or service they want instead of your website homepage. Usually, when a potential buyer has to do the work to find the product after clicking on an ad, they won’t end up converting. Get more sales this holiday season by incorporating landing pages with your advertisement budget.
Have you ever clicked on a Facebook ad and bought something? Well, social media advertising is actually really smart. It uses software that scans a user’s IP to see what kind of advertisements they’ve been previously interacting with. Then, it shows them advertisements for items or services related to previous searches. That way, social media advertisements are more specific to who they are gearing toward. And, more people end up buying from advertisements. If you’re looking for a quick and easy way to get your website more traffic and haven’t yet tried social media advertising, you don’t have to invest a large budget. You can simply put down a small investment and track your conversions until you decide to invest more if and when it works for you.
Everyone has a smartphone in this day and age. And, most of these smartphones have unlimited cellular data or, in the very least, wifi internet capabilities. That means hundreds of thousands of people are using their phones to search the web. Slowly diminishing are the days when people have to turn on their desktop computers just to perform a Google search. So, if your website isn’t converted into a mobile format, you could be missing out on website traffic each and every day.
If you have an e-commerce website and are looking to sell more products online this holiday season, consider switching your most popular item descriptions up. Change them in a way that incorporates content with holiday keyword search terms for a more eye-catching appeal. Also, improving and adding pictures or videos of products is proven to help convert more internet users into buyers.
If you need help with any of these five tips or you have ideas of other ways to increase traffic to your website to help boost business this holiday season, contact us at Dsquared Media today. We are experts in Internet marketing, and we can provide a structured campaign that meets all of your advertising needs. Don’t let this holiday season be another slow time for your business and start the new year off right with a marketing plan of attack developed by the minds at Dsquared Media!