Much of online marketing, such as pay-per-click and search engine optimization, focus on growing your business on a national scale. A local search marketing strategy is particularly oriented toward marketing a location-specific level.
Like SEO and PPC, local search marketing, or local search engine optimization, is ultimately about growing your business by ranking for keywords on search engines. However, whereas PPC is concerned with paid advertisements and SEO is concerned with organic search results, local search deals with Google Maps, Yahoo Local, and the other search engine components that generate search results on the user’s location.
How Does Local Search Engine Optimization Work?
Local search utilizes many techniques that SEO also uses, such as keywords and link building. However, it is also concerned with how a local business is listed on the internet. Search engines gather information such as business name, address, phone number, and website from data aggregators such as:
Google and the other search engines reward businesses for having clear, consistent information, but they neglect those businesses with inconsistent information or duplicate listings. This becomes problematic for businesses that have changed their website, address, or phone number without updating their profiles on these directories. It is even more problematic because many of these websites can be updated by users. For these reasons, among many others, a well-run local search marketing campaign requires time and vigilance by a marketing company such as Dsquared Media.
Many local businesses have neither the time nor the resources to constantly check what amounts to dozens of listings on local directories. However, there is no doubt that outsourcing your local search marketing to Dsquared Media will reap benefits for you and your business. Localized searches are growing in power and numbers, and according to Google itself:
Dsquared Media has the tools and the expertise to handle all your local search marketing needs – we will verify, optimize, and ensure consistency on your listings to attract ever-increasing customers to your local business! Contact us today for a FREE QUOTE!
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