Local SEO

Much of online marketing, such as pay-per-click and search engine optimization, focus on growing your business on a national scale. A local search marketing strategy is particularly oriented toward marketing a location-specific level.

What is Local Search Engine Optimization?

Like SEO and PPC, local search marketing, or local search engine optimization, is ultimately about growing your business by ranking for keywords on search engines. However, whereas PPC is concerned with paid advertisements and SEO is concerned with organic search results, local search deals with Google Maps, Yahoo Local, and the other search engine components that generate search results on the user’s location.

How Does Local Search Engine Optimization Work?
Local search utilizes many techniques that SEO also uses, such as keywords and link building. However, it is also concerned with how a local business is listed on the internet. Search engines gather information such as business name, address, phone number, and website from data aggregators such as:

  • Yelp
  • Foursquare
  • Yellowpages
  • Superpages
  • <Citysearch
  • Mapquest
  • Angie’s List
  • Manta
  • Best of the Web
  • & more local business directories

Benefits of Local Search Engine Optimization

  • Tracking and ranking against your own local industry’s competitors instead of national and global competitors.
  • More mobile device reach (since mobile searches are usually local) and a reach to an audience closer to home.
  • Your area surrounding business will be optimized for your target audience.
  • Smaller audience target means a more successful marketing campaign in which you can administer proper customer satisfaction methods.
  • A smaller geographic target location allows for a better chance of being ranked on the top pages of search engines like Google since you aren’t competing against nationally ranked competitors.

Managing Your Local Search Engine Optimization Services

Google and the other search engines reward businesses for having clear, consistent information, but they neglect those businesses with inconsistent information or duplicate listings. This becomes problematic for businesses that have changed their website, address, or phone number without updating their profiles on these directories. It is even more problematic because many of these websites can be updated by users. For these reasons, among many others, a well-run local search marketing campaign requires time and vigilance by a marketing company such as Dsquared Media.

Many local businesses have neither the time nor the resources to constantly check what amounts to dozens of listings on local directories. However, there is no doubt that outsourcing your local search marketing to Dsquared Media will reap benefits for you and your business. Localized searches are growing in power and numbers, and according to Google itself:

  • Over 4 billion location-specific searches are conducted every month
  • Over half of mobile searches are location-specific
  • About 1 in 5 searches are mobile, which use GPS location info even if the search itself is not location-specific

Dsquared Media has the tools and the expertise to handle all your local search marketing needs – we will verify, optimize, and ensure consistency on your listings to attract ever-increasing customers to your local business! Contact us today for a FREE QUOTE!


Reach More Potential Internet Clients with SEO Services

What do internet users do when they need to find something? They search for it on a search engine! If potential customers can’t find your website on Google, Yahoo, Bing, or otherwise, they can’t find you! Search Engine Optimization (SEO) is how you can get to the top of search results, and we can help!

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Ready to upgrade your website, grow your online presence, or expand your branding identity? Dsquared Media is committed to making your vision become reality!