February 3, 2017 | Web Design

Want a Mobile Site? Consider Responsive Web Development

These days, it is hard to overstate the importance of both mobile- and tablet-friendly website design. Over 55% of Americans use smartphones, while almost 45% use tablets and both are being used to browse the Internet. About 1 in 5 Google searches are now done on mobile devices, and over 55% of all internet browsing is done using either a tablet or smartphone. In short, an online business needs more than just a desktop-friendly presence on the Web. They need responsive web development.

What is Responsive Web Development?

A webpage that comprises five columns might take up the whole screen of a desktop computer, but it will require tedious scrolling on a mobile device. Users will most likely abandon the page before they even have a chance to interact with it. This brings up a serious issue: how is web design supposed to optimize user experience when the interface is constantly changing?

It’s impractical, expensive, and time-consuming to create completely different versions of a website for desktops, laptops, tablets, and smartphones. So, responsive web design (RWD) came about to deal with all of this. Rather than reshaping and resizing websites and all of their text, widgets, images, and videos, RWD is about creating one website design with fluid, dynamic elements that change as a platform needs it. It automatically responds to the user’s needs.

Whether you’re viewing from the screen of a 20-inch monitor or a 4-inch iPhone, you will see the same elements and they will all be pre-arranged for an optimal user experience. This means little to no scrolling, re-sizing, or re-panning on your part!

How Does Responsive Web Development Work?

  • Proportional Sizing: RWD sizes elements such as grids, columns, and images relative to the page itself. Values are given proportionally, using percentage (%) signs rather than being fixed in pixels.
  • Media Queries: These elements and their values are then controlled using media queries, which set the rules based on the device or platform that is in use.

RWD takes a dedicated web design team and strong communication to implement. From template design to theme scripting to content management, all responsive elements must interact in perfect harmony. The resultant product will be sure to enhance site usability, giving your business the competitive edge it needs to succeed online. Learn more when you call Dsquared Media for a FREE PROJECT ESTIMATE today!

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