Over 55% of Americans use smartphones while almost 45% use tablets; both are being used to browse the Internet. About 1 in 5 Google searches are now done on mobile devices, and over 55% of all internet browsing is done using either a tablet or smartphone.
A web page that comprises five columns might take up the whole screen of a desktop computer, but it will require tedious scrolling on a mobile device. Users will most likely abandon the page before they even have a chance to interact with it. This brings up a serious issue: how is web design supposed to optimize user experience when the interface is constantly changing? The answer is responsive web development and design.
It’s impractical, expensive, and time-consuming to create completely different versions of a website for desktops, laptops, tablets, and smartphones. So, responsive web design (RWD) came about to deal with all of this. Rather than reshaping and resizing websites and all of their text, widgets, images, and videos, RWD is about creating one website design with fluid, dynamic elements that change as a platform needs it. It automatically responds to the user’s needs no matter what device they are utilizing.
RWD is the better alternative to developing separate designs for multiple outlets not only because of time and money but because of marketing capabilities. Search engines are better suited to recognizing, crawling, and crediting content that is web responsive. This means that a responsive website design developed on a singular platform has higher potential to increase traffic to your website.
Whether you’re viewing from the screen of a 20-inch monitor or a 4-inch smartphone, you will see the same elements that are prearranged for optimal user experience. This means little to no scrolling, resizing, or re-panning on your part! Here’s how it works:
Proportional Sizing: RWD sizes elements such as grids, columns, and images relative to the size of the page itself. Values are given proportionally, using percentage (%) signs rather than being fixed in pixels. This allows for automatic sizing that eliminates the need for redesign.
Media Queries: These elements and their values are then controlled using media queries, which set the rules based on the device or platform that is in use. More often than not, an unresponsiveness to RWD is a matter of enlarged media like pictures or video content. Our web development experts can implement the media of your choosing without it affecting the overall functionality and responsiveness of your website.
RWD takes a dedicated web design team and strong communication to implement. From template design to theme scripting to content management, all responsive elements must interact in perfect harmony. The resulting product will be sure to enhance site usability, giving your business the competitive edge it needs to succeed online.
Ask us more about responsive web development and design by calling Dsquared Media for a FREE PROJECT ESTIMATE today at 561-654-0237!
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