While internet marketing is a broad field, it has largely been dominated by search engines such as Google, Yahoo and Bing. This means that the bulk of internet marketing is Search Engine Marketing, which can be divided into two practices: SEO and PPC.
What is the difference between SEO and PPC? Both are fundamentally concerned with generating website traffic (and sales conversions) through search engine results. The difference is in how that end is achieved.
Any time you type a query into Google, you have likely noticed the coincidence of both types of results. The paid advertisements occupy the top and right-hand side, with the organic results spread throughout. Typing “DSquared Media” into Google, we come up with these results:
Having determined the differences between these two marketing strategies, the obvious question is: “SEO vs. PPC — which is better for my business?” Both can cost a significant amount of money, but both can have huge pay-offs. Let us take a closer look at the advantages and disadvantages of each.
Here are a few questions to ask in order to understand how each marketing tactic might apply to your business:
Note that these are only general guidelines, and the answer for one may contradict the answer for another (e.g. if you sell a product but have been in business for over a decade). So, to be sure: SEO and PPC are different…but not so different that we ought to think of them in terms of “either/or.” They can be complimentary, and many companies do implement both SEO and PPC as part of their web strategy.
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