In 2018-2019, Dsquared Media collaborated with an upcoming early learning academy in New York City, specializing in daycare, preschool, pre-kindergarten, kindergarten, and after-school care programs. Seeking to expand their reach and increase student enrollments, they hired us to design and implement a targeted Facebook marketing campaign with means to engage families with young children and driving facility tours.
Client Background
The early learning academy has multiple locations across New York City and is dedicated to providing high-quality educational environments for families with young children. Their mission to offer daycare and educational services required a strategic approach to reach and engage with their target audience effectively.
The main goal of this Facebook marketing campaign was to generate online interactions with families of young children in the New York City area and schedule facility tours to showcase the early learning academy’s offerings. With a focus on increasing student enrollments across multiple locations, the campaign aimed to drive business results and boost revenue.
The early learning academy faced several challenges, including pinpointing audiences living near their various locations and reaching parents of children of specific ages interested in educational services. Additionally, with a limited budget, it was crucial to optimize advertising efforts to maximize ROI and drive meaningful engagement.
To address the client’s goals and challenges, we created a Pay Per Click (PPC) marketing approach, using the targeting capabilities of Facebook to reach specific audiences, including parents of young children living in New York City boroughs where the academy had locations. By strategically designing ad campaigns tailored to the interests and needs of the target demographic, we aimed to drive qualified leads and encourage facility tours.
Our work with the early learning academy shows the power of strategic Facebook marketing in driving business outcomes and increasing student enrollments. By using targeted advertising strategies and optimizing campaign performance, we successfully generated revenue and expanded the academy’s reach across New York City. This case study showcases our commitment to delivering results and driving success for our clients.
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