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Early Learning Academy

In 2018-2019, Dsquared Media collaborated with an upcoming early learning academy in New York City, specializing in daycare, preschool, pre-kindergarten, kindergarten, and after-school care programs. Seeking to expand their reach and increase student enrollments, they hired us to design and implement a targeted Facebook marketing campaign with means to engage families with young children and driving facility tours.

Client Background
The early learning academy has multiple locations across New York City and is dedicated to providing high-quality educational environments for families with young children. Their mission to offer daycare and educational services required a strategic approach to reach and engage with their target audience effectively.

August 1, 2023 - December 31, 2023
$43,800 Up
$6,000
466 Up
62 Up

Objective

The main goal of this Facebook marketing campaign was to generate online interactions with families of young children in the New York City area and schedule facility tours to showcase the early learning academy’s offerings. With a focus on increasing student enrollments across multiple locations, the campaign aimed to drive business results and boost revenue.

Challenges

The early learning academy faced several challenges, including pinpointing audiences living near their various locations and reaching parents of children of specific ages interested in educational services. Additionally, with a limited budget, it was crucial to optimize advertising efforts to maximize ROI and drive meaningful engagement.

Implemented Strategies

To address the client’s goals and challenges, we created a Pay Per Click (PPC) marketing approach, using the targeting capabilities of Facebook to reach specific audiences, including parents of young children living in New York City boroughs where the academy had locations. By strategically designing ad campaigns tailored to the interests and needs of the target demographic, we aimed to drive qualified leads and encourage facility tours.

Key Achievements

  • Generated $43,800 in revenue off a $6,000 investment, resulting in an impressive annual ROI of 630%.
  • Produced 466 leads, indicating strong engagement and interest from the target audience.
  • Successfully enrolled 62 clients into daycare programs, showcasing the campaign’s effectiveness in driving student enrollments and boosting business growth.

Real, Data-Driven Results

Our work with the early learning academy shows the power of strategic Facebook marketing in driving business outcomes and increasing student enrollments. By using targeted advertising strategies and optimizing campaign performance, we successfully generated revenue and expanded the academy’s reach across New York City. This case study showcases our commitment to delivering results and driving success for our clients.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing